Kaufkraft

 Collage 120cm x 50cm Products packaging  on fibreboard /  2015 Our lives depend on our purchasing power. What I buy is what I am.  At the same time, we are nobody without products. We depend on products and products depend on us.  Like the bacteria in our bodies, we make a symbiosis. Wich kind of product…

Publicity is dead

Publicity changes perception. Simple questions like : What is luxury? could open new ways of understaning our consumption. Publicity has a way to tell us what to buy in order to leverage ourselves. Is it the product it self  or the reason why we buy this product,  what we want ? this means, what is…